Elizabeth sitting on stairs holding coffee

Start the Journey

Jan 9, 2021

Rumor has it that starting might be the hardest part. I’m not sure I agree with this statement, but I do believe it might be the most awkward…

Hi, my name is Elizabeth Broderick and I’m the CEO and Founder of Traction Business Solutions. I’ll start off by saying thanks so much for taking time to check out my baby slice of the internet. (How’s that for the awkward intro handshake?)

If you have read the About section, you realize this is my second career, of sorts. After graduating college with a petroleum engineering degree, I spent ten years working in oil and gas. While those ten years gave me some spectacular work experiences and afforded me a lot of life experiences I would never take back, I realized that my career as a drilling engineer had an expiration date. Once my husband, Todd, and I got married, we decided it was time to settle down. Literally, we spent about half of every month traveling Europe, the USA, or Canada for about 18 months. Fast forward through five years, two kids, and 2020. We made a series of dramatic changes that even we could not have predicted.

I will go into my story more later, but that quick and dirty summary brings us to this. The start of a business focused on embracing my own desire for a future that is based on MY terms. It is now my mission to help other creative small business owners (or want-to-be owners) to do the same. My goal is to meet you where you are at (figuratively, although I’m sure so many of you live in stunning or fantastic locations I would enjoy visiting) and help you get your business rolling toward your version of success. I am here to help you get your business headed in the direction you want it to go. Together we will write a map for how to reach that business destination on YOUR terms. We will make sure buck some social norms or mental roadblocks while we do it.

This blog will feature so much helpful information.

It will have posts that cover topics like how to optimize and streamline your operations, things to reflect on as a business owner and person, and different ways to handle things like to do lists and forward planning. The blog will also give you food for thought when it comes to those tough subjects like negative feedback, how to let go when something isn’t working, and how to take the jump when things ARE working and you need to outsource or hire team members.

Are you interested in hearing more? Stick around. I hope to empower you to make business decisions that best support YOU. Obviously, I hope that those business decisions lead you to working with Traction Business Solutions in some capacity. Even if that doesn’t happen, I hope you follow along and gain loads of value from the blog anyways. Let me know what tips you have to start a business the right way.

Until next post,




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